In order to support its new development strategy, the association entrusted Econovia with an overhaul of its visual identity and the development of its new communication strategy and its editorial content. Accordingly, the team designed a new logo, a signature, a style guide, applied logos and the first associated media tools (brochures, leaflets for the general public, etc.).
Vacances Ouvertes is an association that has been promoting access to holidays for the underprivileged for 20 years. It helps public education, activity leadership and social work professionals, not to mention all holiday project leaders, to build autonomous, mobile and civic-minded projects.