ECONOVIA, communications consulting agency #SSE #CSR #SD
Social and Solidarity Economy / Corporate Social Responsibility / Sustainable Development
Social and Solidarity Economy / Corporate Social Responsibility / Sustainable Development
Let’s dare the right (R)evolutions. Created in 2009, Econovia is currently the leading communications consulting agency specialised in an increasingly Social & Solidarity-based Economy. It also specialises in Corporate Social Responsibility (CSR) and Sustainable Development (SD) communications. The agency – which is fully independent and human-scaled – dedicates all of its communication efforts towards organisations that want and do create change, among which: associations, cooperatives, health insurance companies, foundations and responsible companies. In 7 years, 100 projects have been completed for over 75 clients.
“At Econovia, we believe that communication is a powerful catalyst for social, economic and environmental transformation in a society that wants to move in the right direction. Whether in terms of professionalising associations or ensuring that companies act responsibly, Econovia has become an expert in terms of communicating socio-innovative economic models. Initiating movement. Shifting positions in a lasting manner. Obtaining the greatest impact to convey your messages to the right audience. This is what drives us, in a nutshell.” Julie Schwarz, founding director of Econovia.
/ Read our CORPORATE SOCIAL RESPONSIBILITY CHARTER
+ Audit, investigation and survey
+ Positioning & identity plateform
+ Communication strategy
+ Communication plan
+ Steering tools
+ Logo & corporate identity
+ 360° campaign
+ Editorial content
+ Productions of supporting materials
+ Availability timeshare
+ PR Strategy
+ PR & E-PR Management
+ Medias partenerships
+ Digital strategy
+ Social Media & Community Manager
+ 100% eco-designed Event & DD
+ Solidarity Day and CSR company
+ Animation of SSE awareness
+ Sponsorship and partnership
« ECONOVIA has the ability to make us take action. The purpose of Econovia’s mission was to modernise our 15-year-old communication methods and overhaul our visual identity in order to make them more current. We wanted to broadcast our view of society, making sure that the message gets across even though the subject matter is complicated and hard to explain. We needed to be in tune with the times, and communication is where it starts. So we issued a tender, and Econovia immediately stood out from the rest. The agency had already worked with Edmond Maire, Vacances Ouvertes’ founder, so that was a guarantee of legitimacy for us. The agency reviewed the items that were already in place internally, and was able to properly reshape them while demonstrating a high degree of involvement. I was so pleased that I spread the word to the other organisations: I recommended that they work with ECONOVIA. »
« In 2013, we were in need of an expert for the media coverage of the associations’ trophy. Although we were used to dealing with large organizations, we shifted our attention to ECONOVIA, a human-scaled agency, due to its experience in terms of solidarity and social issues. Econovia brought a fresh perspective and exceeded the framework of its press relations assignment as it provided us with strategy consulting. At the EDF Foundation, we believe that communication should serve the public interest and be used as a tool to dialogue with society. Internally, it becomes a way to engage employees, both encouraging their involvement and opening up new possibilities. In an industry that is becoming increasingly professional, our role is to pave the way for change through shared communication that is fairer and built on our relationships with each other.»
« Trust. This is the word that comes to mind when I think of our collaboration with ECONOVIA for the media coverage of our “Jeun’ESS” programme. At a time when budgets are shrinking and competition is increasingly stiff, it’s a daily struggle for me to establish a mutualist spirit among those who strive for a Social and Solidarity Economy and to ensure recognition of the specialist know-how that drives responsible communication. I promote communication that serves the public interest and that backs general interest projects, guided by the principle that “actions speak louder than words”. Through our collaboration with ECONOVIA, I have witnessed co-construction, where experts have devoted their multiple skills for the benefit of a joint project. »
For each project it embarks on, the agency – which is home to expert senior consultants with high potential – engages a strong network of free and dedicated talents around a shared principle: love for work and a job well done. Our experts strive to converge your best interests with those of society. Some call this a “result-oriented culture”. At Econovia, we think of it as “communicative energy”. Load up on this energy!
Julie Schwarz believes that everyone can help make this planet a better place to live. And she proves it. Ever since she founded Econovia in 2009, this CELSA* graduate has convinced a hundred or so organisations that communication can be used as a tool for social, economic and environmental transformation. Halfway between a business woman and an "SSE angel", Julie uses her expertise to help those who are reinventing tomorrow's world and ways of conducting business. Both a serial and a social entrepreneur, she shares her concept of communicative energy at CELSA.
*CELSA = Renowned French communication and journalism school.
Whether she's informing the world of a new commitment or raising awareness for a cause, Deborah Zeitoun develops optimal solutions that align the interests of organisations with those of both online and offline media channels. Convinced that one's influence is most effective when conducted in an individual and responsible manner, Econovia's PR director has a great deal of experience in both strategic consulting and management. Deborah has spent nearly fifteen years in top 10 independent PR agencies in consultant and account management roles before joining Econovia.
An expert in acquisition-oriented digital strategies, Luc Hédin - Econovia's Digital Director - brings a performance-based global marketing vision. A former head of marketing in various Parisian communications agencies, Luc has forged a 360° profile that encompasses three key areas: editorial content, SEO (search engine optimisation) and social media. As he is also specialised in cultural & medical environments, the "social" axis is definitely a digital one for him and it features a key concept: the link, which is expressed via scalable & cross-platform communication.
Segmenting one's business, values or ideas? Not a good idea, according to Anne-Laure Tellier. After graduating from CELSA and Sciences Po Paris (political science school), she embarked on a 10-year marketing career working for various international brands before she joined Econovia as marketing director. Anne-Laure supports companies, associations and cooperatives, from strategic consulting to creative and operational implementation. Her mission: repositioning organisations, restructuring their offer and identifying potential areas for growth that are respectful of both mankind and nature.
Cléo Oréfice is an artistic director who likes to expand boundaries. The ones of communication concepts that she imagines and brings to life visually. And those that built walls around our societies, forcing them to accept disharmonious characteristics. After an extensive career working on health, culture and luxury budgets within different agencies, this Olivier de Serres (Applied Arts School) graduate found a home at Econovia, where she is able to freely express her aspirations for that which is "good" and "beautiful".
A trained journalist, Nathalie Marx enjoys writing stories. Econovia's editorial director defines, drafts and stages content for the agency's clients. Thanks to her dual editorial room and communication agency experience, this CFPJ graduate is constantly striving for the right balance between "information" and "promotion", between "rigour" and "creativity". Also an author, Nathalie has notably contributed to the 7th edition of Communicator (a communication "bible", published by Wiley, 2015).
An investigative journalist and reporter accustomed to difficult environments and war zones, Coline Tison also has experience producing reports on finance and society as well as investigations for the Arte and TF1 stations, for shows such as Capital, Zone Interdite (Forbidden Zone) and Envoyé Spécial (Special Envoy). Her work has taken her to the United States, Morocco, Tunisia, the Philippines, the Ivory Coast and Pakistan. Her latest documentary - "Internet la pollution cachée" (The internet's hidden pollution) - was an official contender at the Festival Paris Sciences in 2013 and presented at the Mouans-Sartoux's Book Festival in 2014. Today, she applies her journalistic expertise to a different context, creating meaningful interactive content alongside Econovia's teams.
Actively contributing to an ethical and sustainable society is what drives Karine Ducours. Convinced that even the smallest action for the benefit of humans and sustainable development helps drive social change, Karine joined Econovia's team as a project manager to support SSE and DD players in order to enhance their actions.
After initial training in communications at the new Sorbonne, Karine resumed studies in Social and Solidarity-based Economy to exercise her profession in a sector that is aligned with her interests, her values and her civic commitment. She is thrilled to use her 15 years of experience in the training and professional media sectors to fulfil her new missions, which include coordination, project management and backing Econovia's recruitment and consultancy division.
A fervent environmentalist, Audrey has always aimed to develop and promote eco-friendly projects. In addition to being committed to several environmental and solidarity-based associations, she is convinced of the need to act locally for a global movement that contributes to sustainable development.
After graduating with degrees in Communications and Sustainable Development and CSR Management, Audrey joined the Econovia team as a Development Officer.
After a stint in the French Navy, Christophe worked as a computer specialist and a management assistant. Later, he decided to shift his career path in order to align his professional life with the values that are important to him: sustainable development and a social and solidarity-based economy.
He therefore enrolled at the EMI-CFD*, and followed this with a communications manager role at Alternatiba up through the COP21 meetings in Bourget. Christophe is also an active volunteer dedicated to environmental and transitional causes, as well as a devoted naturalist. Thanks to his extensive and diverse experience, he now contributes to Econovia's administrative growth.
*EMI-CFD = Information profession training cooperative
Marie-Caroline Blayn's mission at Econovia is straightforward: ensuring that companies and associations' ambitions rally around a common cause. After having worked in marketing and communication for various manufacturers and founding Mécélink (a consulting firm specialised in patronage), Econovia's sponsorship consultant is very much in tune with the CSR world, corporate solidarity days and fundraising. Because her talent has no limits, Marie-Caroline is also a trainer at the French Fundraising Association's Fundraising Academy.
Our advertising guru - Phillipe Gallou - has spent 20 years working for the largest communication groups in a variety of roles: creative writer, advertising manager and account manager. Until the day when company size was no longer a criterion for his aspirations. At Econovia, the former EDHEC graduate has rediscovered a passion for media and non-media campaigns. Whether they are relevant or not, glamorous or not, Phillipe enjoys campaigns that express beautiful as well as generous ideas. As he also likes to share his knowledge, Econovia's advertising director teaches at the EMI-CFD.
Ensuring that images blend seamlessly with information, while remaining open to feedback... Emilie Roudier's mission: applying creative concepts and style guides to all media types and supervising their production, thanks to her mastery of the design and printing processes. Her 10 years of experience in various associations have enabled her to convey meaning in her work. The good of mankind is key for Emilie, and it is with both pleasure and enthusiasm that she has been a member of Econovia's team since 2012.
Passionate about her work after five years of experience in communications, Marie Suraud firmly believes that well-conceived communication is key in order to achieve any change. Her objective: to communicate with meaning, ethics and responsibility. Beyond studying Information and Communications, she uses her energy and her skills to disseminate clear and objective information through her role as a press agent at Econovia.
Her interest in a Social and Solidarity-based Economy and Sustainable Development drives Marie in both her professional and personal life.
Finding meaning in both her life and work is a priority for Ségolène Mounier. She has always felt a genuine interest in environmental issues, so contributing to a more ethical and sustainable society is one of her objectives.
In terms of her missions, this translates into a responsible search for visibility and ties with the media. Keeping an open ear to feedback, she establishes unique and personalised relationships with project leaders. After 3 years of communication studies, she decided her skills should also benefit the planet. Moreover, Ségolène always has this quote by Vandana Shiva in mind: "If you are doing the right thing for the earth, she’s giving you great company."
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Do you believe that communication is a catalyst for social transformation?
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Using an approach that is based on consultation, co-construction, involvement and participation, we aim to support your organisation’s change management efforts through communication.
Our team relies on proven tools and processes that enable us to establish the fundamentals, namely the development of a brand platform that is in tune with your organisation’s strategic considerations and the creation of content that is aligned with your mission and values.